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ralf schwartz, Commentator, Critic, Cancer Patient,
Initiator 5TAR LIFE, KREATIVE GEGEN KREBS, krebsuzette.

5TAR LIFE ist Amalgam und Essenz
all obiger Herausforderungen.

Helping you
to Do Good & Become Better
by Cha[lle]nging Your Game.

What Difference Do You Make?
What Value Do You Create?
Why Would Anybody Miss You?
(Since 2005 - more relevant each Day.)

Experience & Expertise

My 35 years of experience blend a profound strategic business planning and leadership competence (managing director for almost 10 years) with relevant brand and marketing expertise.

Ie. in brands, businesses, and agencies:
Mars, Effem, Procter & Gamble, Adidas, Sara Lee, Ford, Citroen/ Peugeot, Toyota, Volkswagen Group, RTL, Bertelsmann, Coca Cola GmbH, L'Oréal, Nestlé ... GlaxoSmithKline* ... Grey/Mediacom, Young & Rubicam, Carat/Dentsu, VivaKi/PublicisMedia.


Aug 2022: Der Zustand unserer Wirtschaft, Politik, Gesellschaft verlangt zivilcouragiertes Handeln. Das ist keine neue Geschichte. Das ist das Schlimmste daran. Deshalb softlaunche ich 5TAR LIFE. > "Zeit für ein wenig Revolution, Zivilcouragierten Ungehorsam, Aktivismus  - oder? Werde COLLAB dieses kleinen, aber feinen FIVE 5TAR LIFE Kollektivs.

Jede/r Einzelne kann viel tun. Interessanterweise umso mehr, je  mehr Ihr konsumiert, je höher Euer Lebensstil, je größer also Euer Footprint ist. Je größer Eure persönliche materielle, wirtschaftliche und politische Macht ist. Am Ende jedoch: je  größer Eure Empathie, Euer Engagement, Eure Effektivität ist. 
 > Was wollen wir gemeinsam für Euch, Eure Companies, unsere Welt bewegen?  > Click to mail me."

Sept 2020: 7+ Jahre Krebs und 3+ Jahre intensiver KREATIVE GEGEN KREBS Kooperationen und Gespräche mit Ehrenamt, Selbsthilfe, gemeinnützigem Verein, NGO auf der einen, Agentur, Management, Unternehmen auf der anderen Seite, gebaren drei Specials für Euer Engagement, Eure Effektivität, Euren Erfolg:
- TALK/TANK Spezial: Was können Agentur und Unternehmen für Purpose, Strategie, Innovation, Marketing von Ehrenamt, gVerein, NGO lernen?
- LEAD/CULTURE Spezial: Was können Management und HR für Selbstführung, Leadership, Kultur und CSR aus meiner 'Nahtoderfahrung Krebs' lernen?
- LEAD/MARKE Spezial: Wie können Ehrenamt, Selbsthilfe, gVerein, NGO über sich hinauswachsen? Wie wird die gGmbH wieder sie selbst?

May 2020: Saskia Diez designs an iconic necklace for KREATIVE GEGEN KREBS: WARRIOR - supporting our mission of "Dem Menschen Mut machen. Dem Krebs die Kraft nehmen.".

Early 2020: In 2018/19 more than 130 agencies joined our KREATIVE GEGEN KREBS call for 'Stammzellspende in Agenturen' AND created 35 great videos to raise awareness for our cause.
Our overall partners are Hochschule Fresenius / AMD Akademie Mode & Design Düsseldorf, GWA, APG, BVDW, LiFE LOLLi / KMSZ, Krebsgesellschaft NRW, ZKRD, W&V now. Become a partner, too!

Early 2019: "AGENCY BAND AID - Concerts against Cancer" launches in close coop with Hamburg's MINISTRY Group.

April 2018: "KREATIVE GEGEN KREBS" supersedes krebsuzette. GWA becomes our 'Stammzellspende in Agenturen' partner.

Feb 2018: Exactly 5 years after closing down The Third Club (due to my krebsuzette) Thomas Koch and I launch The Forth Club: "Thomas & ralf essen was".

May 2017: Back-to-the-roots krebsuzette relaunch of my (slightly updated) original vision - written while still in chemotherapy - #talkingtacheles - #stopmakingsense - #savingsomesouls

April 2017: As New Work lately focusses on fancy talking, tactics, symptoms, I add my "brave & bold" perspective to the table:
#bravenewwork = #talkingtacheles x #humansolutions x #forezeit
(Nov 2020: Kienbaum introduces its 'Brave New Work' Manifest.)
(Feb 2019: A guy writes a book 'Brave New Work: Are You Ready to Reinvent Your Organization?'.)

Feb 2017: After 4+ years blog and social hiatus due to my krebsuzette I now blog again.

Jan 2017: Launch of fore/zeit - Cha[lle]nging your Game! Corporate Vision & Strategy, my leadmarke initiative. - #humansolutions


2014+: Ab 100 Tage biete ich um 20% reduzierte Tagessätze an - ab Erteilung des Auftrages, der diesen 100sten Tag beinhaltet.

2014-17: Ob meines Krebses biete ich um 20% reduzierte Tagessätze, da ich keine 3 Tage hintereinander arbeiten kann.

Feb 2014: Foundation of krebsuzette.org - Fight Our Cancer! - Protect Our Health! - Cultivate Our Vanitas!, my pro bono initiative to save some souls and lives.

Aug 2013: Wirtschaftswoche online launches my new leadership column "Berühmte letzte Worte". Which I author till Oct, 2014.

Dez 2012: Mein beginnender Lymphdrüsen-Krebs fesselt mich die folgenden 8 Monate an die Krebsstation.

Oct 2011: Thomas Koch and I initialize The Third Club (now The Forth Club), a joint venture with 10 great co-founders to nurture creativity & innovation in entrepreneurship, marketing, communication.

Since Oct 2011 Thomas and I have the privilege to write werbesprech (an online column) for German Wirtschaftswoche.

Early 2011 talk/tank goes live as a leadculture spin-off.
Early 2010 lead/marke is up and running as an rsc spin-off.

Since Oct 09: member of the werbeblogger team, a leading German marketing, brand, and communications blog.

From 2005-08: Registered lecturer at the Zukunftsinstitut Academy, a German Future Think Tank.
From 2006-09: LeadAcademy jury member.

Jan 2005: Foundation of ralf schwartz // distinctive leadership.
2004-05: Lecturing Leadership Excellence at Furtwangen University.

For 5 years (since 2003) I published the mind-box-magazine (2 LeadAwards: Silver 2004 / Gold 2005), which morphed into mediaclinique (2007) and policlinique (2013).

2003-04: Based upon a home stay after a severe mtb crash (scapular fracture, etc.) I reflected my life so far and decided to start something more relevant. Sorry, to my agency friends. You know what I want to say.

2002-04: Managing Director at MediaLogics, the German Competence Center of Publicis Media.

1997-01: 1 year Director Strategic Product Development at Carat/Aegis Media, 3 years Managing Director Carat Wiesbaden, 1 year Managing Director Carat Interactive (member of Aegis Central European Executive Board during those last years).

1992-96: * Head of Media Germany, Austria, Switzerland within GlaxoSmithKline Consumer HealthCare marketing.

From the end of 1987 I worked for Grey/MediaCom and Y&R as media trainee, consultant, group head, resp.

I studied economics and specialized in strategic business planning, controlling, and marketing.

My 35+ years of experience blend a profound strategic business planning and leadership competence (managing director for almost 10 years) with relevant brand and marketing expertise.

Wir sollten reden.
Schreibt mir.
Oder ruft durch.
> Click to call.

What Keeps You From
Making A Difference?
(2005 - and more relevant each Day.)