"Where All Think Alike,
No One Thinks Very Much"
[walter lippmann, 1889-1974]


Ich bin erst zufrieden, wenn ich begeistert bin.
Make My Day ... by Enthusing Me! - ralf schwartz

Leadership Strategist & Counselor. Since 2005.
[beginner's mind, in start-up mode]


Distinctive Leadership Manifesto
[Outgrow Yourself, Inspire the World!]

I would like us to stop making sense.
I would like us to make a difference finally:

I. I would like us to grow courageously independent and perfect our individual talents and vision. I would like us to take ourselves seriously - but not all-too important.

I would like us to become a spark - and leave a mark.

II. I would like us to value brilliance over instant gratification. I would like us to curiously question everything - instead of knowing all the answers.
I would like us to long for knowledge in abundance.

I would like us to make ourselves truly redundant.

III. I would like us to grow relevant. I would like us to stop surfing every fad we stumble upon. I would like us to stop looking for distractions, but to create wise solutions.

I would like us to intuitively live Distinctive Leadership:
outgrow ourselves and inspire the world - for the good, benefit, and wealth of our surroundings and ourselves;
as individual, brand, and business.


Portfolio




Experience & Expertise

My 24+ years of professional experience (incl. 10 years as managing director) amalgamate relevant communication and brand know-how with a profound leadership competence.

My experience expressed in brands, businesses and agencies:
Mars, Effem, Procter & Gamble, Adidas, Sara Lee, Ford, Citroen/ Peugeot, Toyota, Volkswagen Group, RTL, Bertelsmann, Coca Cola GmbH, L'Oréal, Nestlé ... GlaxoSmithKline* ... Grey/Mediacom, Young & Rubicam, Carat/Aegis, ZenithOptimedia.


Vita

February 2012: My tumblr project brandpoems (Dear Brand, "Outgrow Yourself, Inspire the World!") starts.

January 2012: The mediaclinique becomes policlinique.org, focussing on examining the Utopia of mental & material wealth, a desperately needed paradigm shift to existing politics.

October 2011: Thomas and I initialize The Third Club, a joint venture with 10 great co-founders to nurture creativity & innovation in communication, marketing and entrepreneurship.

Since October 2011 Thomas, my partner at Craft&Vision, and I have the privilege to write a weekly online column for German Wirtschaftswoche, a weekly business & management magazine.

In April 2011 Craft&Vision R/Evolutionsberatung für Agenturen (r/evolution consultancy for agencies), a partnership with Thomas Koch, starts operations. Please visit our craft & vision blog, too.

Early 2011 Talk Tank goes live.

Early 2010 lead/marke is up and running. My poetic tumblr project this message is too wide to fit your screen starts.
Since October 09: member of the editorial team at werbeblogger, a leading German marketing, brand, and communications blog.

From 2005 - 08: Registered lecturer at the Zukunftsinstitut Academy, a German Future Think Tank.
From 2006 - 09: LeadAcademy jury member.

2005: Foundation of ralf schwartz // distinctive leadership.
2004-05: Lecturing Leadership Excellence at Furtwangen University.

For 5 years (since 2003) I published the mind-box-magazine (2 LeadAwards: Silver 2004 / Gold 2005). The mediaclinique filled that gap in late 07.

2002 - 04: Managing Director for MediaLogics, the German Competence Center of Publicis Groupe Media, now VivaKi.

1997-01: 3years Managing Director Carat Wiesbaden, 1year Managing Director Carat Interactive (and member of Central European Executive Board during those last years), Director Strategic Product Development for 1year - Carat/Aegis Media.

1992-96: * Head of Media within GlaxoSmithKline marketing, responsible for Germany, Austria, Switzerland.

From the end of 1987 I worked for Grey/MediaCom and Young & Rubicam as media trainee, consultant, group head, resp.

I studied economics and specialized in marketing and strategic business planning.







More individual and urgent answers you will get via:
email : ralf.schwartz at rsc.cc
tel : +49 (0)170 / 20 20 701

Just give me a call!



ralf schwartz // vita & manifesto | The Third Club
Talk Tank | Innovation & Value Creation | Talent & Change Management | Craft & Vision
blogs : distinctive leadership | lead/marke | policlinique.org | craft & vision
tumblrs: brandpoems | this message is too wide to fit your screen



© 2005-12 // imprint